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listeners do not quarrel
quarrelers do not listen
Thalia extended a palmful across the table. “Peeeee-nut — raaaaa-sin — candy covered cho-co-la-tayyyyyy for your thoughts?”
Nia stood knee-deep in pencil-jotted, sticky-notes from last night’s call. “I’m so grateful for our generous reviewer’s thoughts and contrasting perspective. She has much knowledge about what the market calls for, and —”
Calliope sucked raisin residue from her molar. “You’re wondering if… instead of breaking up and tearing down a story that felt like it was Heaven sent… Can we build upon it?”
“Exactly!” Nia grinned. “I’ve done a search and as best I can tell — what we’re considering doesn’t exist — yet.”
You can’t just ask customers what they want and then try to give that to them.
By the time you get it built, they’ll want something new.
~ Steve Jobs