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Bruce Peters's avatar

As an observer (benevolent on occasion) it has been humbling to intersect. This morning my own attention was drawn to a saying that my wife many years ago framed for her best friend. It is from Thoreau "If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music that he hears, however measured or far away".

Go well and be well.....

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Bobby Kountz's avatar

Cake background info…

Betty Crocker Experience:

You might know this story:

Betty Crocker cake mixes went through an interesting sales journey. They were selling well enough and then a product developer at the company said, “What if we made them easier to make? Like, just add some milk and some eggs?” Sales went up immensely.

The same team was onto something. People love the feeling of making a cake and contributing. Adding the eggs and milk felt like they were part of the process.

But then they pushed it. It wasn’t their fault. They thought, “Well, what if it’s just adding water? You take the mix out, add some water, stir, and cook it up. Same deal, right?

Sales fell like a rock.

You know why? Because just pouring water into a bag of powder isn’t “making a cake.” It’s nothing. Anyone could do that.

So the company rushed and set it back to “two eggs and two cups of milk.” Sales rushed back up.

People want to be part of the process!

Make it easy for them to participate, but not too easy. None of us want to feel like we are just the water in the mix…

Sprinkles anyone? Or should I say Jimmies?

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